Theory is a contemporary fashion label focusing on elegant, simple clothing for sophisticated urbanites. Its collections are distinguished by skilled tailoring, and a pared down color palette. It has boutiques across North America, Japan and France, as well as in Asia.
Andrew Rosen and Elie Tanahari launched the brand in America in 1997. They started it to address the needs modern women with elegant and understated styles. In 2003 they added shoes and accessories to the line. They later added a mens line. The brand is available in more than 500 stores around the world, including Canada, Japan, and the United Kingdom.
Fast Retailing, a subsidiary to Uniqlo, owns the brand. There are more than 400 locations for the brand in the US. It is also available at a variety of other outlets such as Nordstrom, Saks Fifth Avenue and Holt Renfrew. Theory is also available in Europe and Asia. The brand has been expanding its reach.
There is a large selection of merchandise available from the company, including dresses, jackets and trousers to suit all tastes. The brand's products are well-received by customers who are satisfied with their quality and craftsmanship. Many customers have given glowing reviews. Theory provides high-quality services to its customers in addition to products. One of their most important offerings is an e-cart for customers, which allows them to shop online from the comfort of their own homes.
Theory has many social media links in addition to its main website. It also has Twitter and Facebook pages. ModCloth is an interactive shopping platform that allows you to sign up. Customers can preview new products before they are available in stores.
Elie Tahari was the designer of the first collection. Nina Ricci was also a creative director, and she was an artistic director for the company. The Council of Fashion Designers of America gave the brand the Founders Award 2012
Since its inception, the brand has experienced numerous creative upheavals. Elie Tahari left the company after a bitter lawsuit with Rosen. He was replaced by Chikara Sasaki of Link. Rosen had an 11% stake in the company after Link bought it.
The franchise rights to the Theory brand in Asia were purchased by Link International, a Japanese company. Their goal was to expand the brand into the European market. The Theory brand entered a new era with this acquisition.
The company has changed its corporate name, launched a new logo and redesigned their brand identity. This was the 18th major redesign of the logo. The company will also be hiring a new creative manager for women's designs. According to a spokesperson, Francesco Fucci is an alum of The Row and will serve as Theory's next women's wear designer.
Theory is currently ranked among the top clothing brands worldwide. Several celebrities have partnered with the brand, and the company has established a reputation for creating timeless pieces.
FAQ
Does fashion matter for women?
Yes, it's vital for women. Women spend a lot on their appearance.
They put in time and effort to find the right outfit. They could feel embarrassed if the outfit they select is not right.
Women are also under a lot of pressure to be beautiful.
This is why it is so important to make sure they look good.
What are good quality clothes?
Good quality clothes are made of high-quality materials. Fabrics used for making clothes should be durable.
Before buying an item you need to confirm its age.
It is possible to not throw away money if you have purchased an expensive item, or a product that was made by a well-known designer.
However, if you're going to spend less on something, you won't get much use from it. So, it's important to choose items that aren't too expensive.
What is the difference between a trend or a fad and how can it be different?
A trend is an idea that has been successful. It's not a passing trend, but a way that we live our lives that has become part of our culture. Trends are here for the long-term. They become a permanent fixture in our lives.
A fad is temporary. It is quick to disappear. It doesn't last for long enough to have any lasting impact on our lives.
Statistics
- Another ethical fashion company, [43] Consumption as a share of gross domestic product in China has fallen for six decades, from 76 percent in 1952 to 28 percent in 2011. (en.wikipedia.org)
- For her AW15 menswear show, according to Water, "where models with severely bruised faces channeled eco-warriors on a mission to save the planet." (en.wikipedia.org)
- Also, they are known for offering up to 50% off quite often – always wait for the sales with Express! (collegefashion.net)
- The middle 50 percent earned between $42,150 and $87,120. (en.wikipedia.org)
- Finally, Express carries petite sizes, which, according to the retailer, are meant for women 5'4″ and under. (collegefashion.net)
External Links
How To
How to Dress Classically for Men
Your style and your personal preference are the most important things to remember when dressing up. You will feel confident and put-together.
You can find inspiration from these great tips by our friends at GQ!
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The best shirts are timeless. They don't take much thought. A simple white shirt is a classic and can go anywhere. It's simple to wear and versatile so you can easily change it up with different outfits.
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A pair of good jeans is the most essential piece of clothing. They shouldn't make you think too hard about what you're wearing, just make sure they fit well and suit your body type.
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You can opt for this smart jacket if you are going to a formal event. This jacket can be worn with just about anything and you won't need to spend a lot of time picking out a different item.
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You should choose shoes that match your outfit. Contrast colors and patterns are not a good idea. For example, if you wear red socks with black trousers, then stick to black shoes.
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T-shirts should be a staple. A plain white T-shirt is the ideal tee. Wear it tucked in and rolled up on top of a crisp white polo neck sweater.
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Jeans are essential. Choose dark-wash denim jeans. These jeans will last forever, and they won't fade nearly as quickly as lighter-colored ones. Pair them with sneakers and trainers to create a casual look.
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Finally, invest in a good watch. A good timepiece can add class to a basic outfit.
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A scarf, a hat and gloves are classic accessories.
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Remember to keep your rest of the outfit simple. Mixing patterns and prints is not a good idea. Stick to solid colors.
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You can finish your look with a smile.